Asai Marking System Corporation
It works at hand! It works in a step!
Effective use in a free idea
Since an existing escalator can be utilized as advertising media,
capital investment cost does not occur at all and ad revenue can be obtained.
In addition, by a handrail and a step with the movement,
it will always contribute to the safety of the user.
It works at hand!
It works in a step!
Effective use in a free idea
Since an existing escalator can be utilized as advertising media, capital investment cost does not occur at all and ad revenue can be obtained.
In addition, by a handrail and a step with the movement, it will always contribute to the safety of the user.

Effective use of “Escalator graphics”

Effective utilization of existing facilities
Advertising leverage・Guide bulletin・Instruction notice
By letting various OOH media link effectively including an escalator handrail, the in-store media strategy with higher appeal effect can be realized.
Corporate advertising with wrapping
Escalator & brochure rack & sampling
Escalator & Floor Minders
Escalator & An illuminated billboard
Escalator & Postering
Catch phrase to deepen the impression
Associative expression being aware of an escalator such as
“grasp”,”grab”,”up” enhances the impression of the beholder.
Riser advertisement can be effective from a distance with the movement and attract attention.
Step advertisement can be expected as an effective advertising while riding.
Transportation facility
・As a station media and an area medium
・As special events and travel guide
・As passengers instruction sign
Commercial facility
・As a part of event and sales promotion
・As tenant linked advertisement
・As an instruction notice to the upper floors
Safety measures of existing facilities
Safety alert and warning promotion
We are thinking we "would like to make an escalator as pleasant and safety vehicle".
We think about not only the decoration to merely the escalator but also "the security".
About 60% of total users feel anxiety to get on and off of the escalator.
Among the people who caused the stumbling accident, approximately 80% did not use the handrail.
The age-specific accident rate tends to increase from 60 years old.
Furthermore, there is the characteristic that the ratio of elderly persons among accidents is higher when they use an escalator installed in the commercial facilities than an escalator installed in the stations.
The hand rail graphics reduces the uneasiness of the escalator user, and it may be said that it is the tool which is very useful as a help to use safely.
The handrail always be clean and many people hold onto it, which contributes to
" escalator accident prevention” and “ safe improvement of the user".
The handrail always be clean and many people hold onto it, which contributes to
" escalator accident prevention” and “ safe improvement of the user".
Utilization as a safetyreminder
For fall accident prevention to increase with barrier-free
Regardless of facilities, as restraint of accidents to increase with aging.
As manners improvement of escalator users.
About Escalator Graphics
Activation Method
Technical Information
Operational Data
Introduction Example