Asai Marking System Corporation
Positive proof and operational system!
Escalator graphics operational data
After the escalator graphics introduction, we conduct a questionnaire survey and a variety of verification.
By grasping the operational status, it enables to improve the implementation and the availability of efficient operation and to make the stable operation of the system.
Positive proof and operational system!
Escalator graphics operational data
After the escalator graphics introduction, we conduct a questionnaire survey and a variety of verification.
By grasping the operational status, it enables to improve the implementation and the availability of efficient operation and to make the stable operation of the system.
Information collection media
The advertisement to a handrail and the step of escalator can be expected to take advantage of as extremely effective advertising media as well as to rouse attention of getting on and off for those who ride.
The escalator user always grasps the handrail for safety.
If there is an advertisement to there, how about?
The escalator user needs help to use it safely.
If there is an advertisement to the step, how about?
It is unlikely to close its eyes at the time of the escalator getting on and off. As the moving time of 30 seconds up to the upper floor, we always gaze at the handrail and step.
What about if there is an advertisement there.
At the same time when the escalator is a vehicle that high safety is required, the mere movement time as"information gathering media", you can take advantage of.
Appeal of the handrail advertising
Impression of the handrail advertisement
The effect demonstrates even plural store development

In 13 major supermarkets,the advertisement of the drink maker has been posted.
By the sales comparison with the other store unexecuted, both stores recorded a dramatic growth.
Even after the store induce a customer in the flyer from advertising in each media, the effect of in-store media encouraging to purchase directly has been demonstrated.
Entering TOP10 out of approximately 200 stores of the whole country is 7 stores
Simultaneous posting at the plural stores of the major supermarket.
7 stores out of 200 stores of the whole country have fulfilled sales 10 sales entering.




Sales record 170% compared to the non-implementation store
In the Tokyo major supermarket shop, the advertisement of pharmaceutical products (cold medicine) has been posted.
Record growth of 170% of the sales in the sales comparison with other non-implementation store.
In-store media has obtained the effect of work on the direct purchase.

Synergy and sales up in conjunction with the selling space

Food manufacturers are posting an ad in the supermarket.
Display products around the escalator make to expand the exhibiting phase, which contributed to sales up in conjunction of the selling space.


Why is the step graphics safe?
The step graphics uses the special strength adhesive film developed jointly by 3M Japan.
The film is to be printed and cut it on a strip of paper finely, and to be affixed only to the concave portion of
the step (getting on and off part) and the riser (riser part), which ensures the security.
Escalator accident
In fact, the escalator accident, is taking place more than 1,000 cases a year. ※
(※ according to The Japan Elevator Association)  And, many of the victims of the accident are the elderly and children.Children may take actions that cannot be predicted outlandish so that they repeat getting on and off meaninglessly, run it up and try to ascend to the down escalator. For the elderly, it seems to be hard to understand the movement itself of the escalator and we often hear the voice that a timing of the getting on and off is hard to get well.
It calls attention to put a warning displayed on the riser part (kick-in portion). The movement of the escalator becomes plain at the same time.
The escalator to the safer and more enjoyable vehicle
A person in a car is obliged to wear the seat belt. Since the escalator is also a kind of vehicles, naturally rules and manners for the security exist. If you can encourage to getting on and off of the fact that properly stand in the safety zone of the step part, you should be able to reduce an accident surely. By putting a warning indication into a riser part, we can expect the effect of leading to more awareness and accident prevention.
When it utilizes step graphics as an advertisement, it does not need to say the security of the user primarily to think either.

And to make the "safety zone" in the step portion (getting on and off the part)clear

Posting recommended period of the step graphics
Outdoor
3 months
Indoor
6 months
PL insurance
Insurance based on the PL Law
In the event of an accident due to the film, we will cope with responsibility in our "Public liability insurance" (person and object).
※ For such accidents that occurred in the mischief, etc. Please note that it will be outside the insurance object.
Questionnaire survey
Commercial facility
Investigation day Sunday, April 6, 2003
Investigation place Ito-Yokado
Kiba shop (station side entrance)
Advertisement contents NTT DoCoMo
(mobile phone)
Number of samples 210 samples
Example -1
【summary】
■88.1% of the total (n = 185) is aware of the ad.
■ 80.5% of people (n = 185) who were aware of the ad recognized Aware of the advertising company name.
■ 92.6% of people (n = 149) who recognized an advertising company name recognize a specific company name.
■ 64.9% of people (n = 185) who recognized an advertisement recognize a product.
Transportation facility
Investigation day Sunday, Dec 20, 2003
Investigation place Nagoya municipal subway
Kanayama Station (station yard)
Advertisement contents Transportation Bureau City of Nagoya
(Meijo Line extends)
Number of samples 120 samples
Example -2
【summary】
■ 70.0% of ES users (n = 84) watch an advertisement.
■69.0% of the advertising perception person (for = 84) remember the ad content.
Investigation day March 14, 2004 (Sun) 15 (Mon.)
Investigation place Tokyo Toei Subway
Oedo Line Shinjuku Station (ticket gate outside)
Advertisement contents NTT DoCoMo
(Rate service)
Number of samples 240 samples
Example -3
【summary】
■ 76.2% of ES users (n = 183) watch an advertisement.
■ 80.0% of the advertising perception person (n = 183) remember the posting company name.
■ 60.0% of the advertising perception person (n = 183) remember the service contents.
About Escalator Graphics
Activation Method
Technical Information
Operational Data
Introduction Example